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E-commerce Development That Turns Browsers Into Buyers

A store is not a brochure with a buy button. It is a catalogue that has to load fast on a phone, a search that has to find the right product, and a checkout that has to survive tax, shipping and payment reality. We have built stores across multi-category retail, sustainable cosmetics and Nordic lifestyle brands, and we build them around the numbers that matter.

What You Get

Included as standard on every engagement — not an upsell list.

A catalogue structure that scales

Categories, attributes, variations and filters designed around how customers actually shop rather than how your spreadsheet is organised. Faceted filtering, in-stock sorting and clean category URLs keep large ranges browsable and indexable.

Product pages engineered to convert

Gallery, variant selection, stock signals, delivery expectations, sizing or spec detail, cross-sells and reviews arranged in the order buyers ask about them. Every element earns its place; nothing is there because the theme demo had it.

A checkout with the friction removed

Guest checkout, address autofill, real-time shipping rates, local payment methods and a mobile-first form layout. We measure the drop-off at each step after launch and tune the worst one instead of guessing which field is the problem.

Payments, tax and shipping configured properly

Stripe, PayPal and regional gateways wired with live and test modes, tax rules for the territories you sell into, and shipping zones with weight or price-based rates. Refunds and partial refunds tested before your first real order.

E-commerce analytics you can act on

GA4 enhanced e-commerce through Google Tag Manager: item views, add-to-cart, checkout steps and purchase, with revenue attributed to channels. You see which products, campaigns and categories actually earn money, not just traffic.

Speed work aimed at the pages that sell

Category and product templates are where store speed is won or lost. We optimise image delivery, defer non-critical scripts, cache aggressively around the cart, and hold those templates to a Core Web Vitals target on real devices.

Operational handover for the people running it

Your team is trained on adding products, running promotions, managing stock and processing orders and refunds, with written runbooks for the tasks that only come up quarterly. The store should not depend on us to launch a sale.

How We Deliver It

Stage by stage, with the approval points marked. E-commerce Development follows the same rhythm on every project.

  1. Commercial discovery

    Product range, margins, average order value, delivery model, territories, tax obligations and the platforms you already use for stock or accounting. This decides the platform recommendation more than any design preference does.

  2. Catalogue and taxonomy design

    We model products, variants, attributes and collections, then design navigation and filtering around them. Where you are migrating, we map and clean the existing product data before it touches the new store.

  3. Store build and payment setup

    Templates, cart and checkout are built and styled, then payments, shipping, tax and email notifications are configured and tested end to end in sandbox mode against realistic orders.

  4. Test orders and pre-launch QA

    We place live test orders across devices and payment methods, verify confirmation emails, invoices, stock decrements and refunds, and check every analytics event fires exactly once.

  5. Launch and post-launch tuning

    We go live with redirects in place, watch the first days of real orders and funnel data closely, and fix the friction the data exposes while the launch is still fresh.

What You Receive

The concrete artefacts handed over at the end — files, access and documentation you keep.

  • Fully configured store with catalogue, cart and checkout
  • Product data import or migration with cleaned attributes
  • Payment gateways live-tested with refund handling verified
  • Shipping zones, rates and tax rules configured per territory
  • Transactional email templates styled to your brand
  • GA4 enhanced e-commerce tracking via Google Tag Manager
  • Redirect map from any previous store URLs
  • Store operations runbook and staff training recording
  • 30 days of post-launch support covering order-flow issues

Ideal for

If two or three of these sound like your situation, this is the right place to start.

  • You are launching a store and want the commercial setup right first time
  • Your current store is slow or loses customers during checkout
  • You sell across multiple countries, currencies or tax regimes
  • Your catalogue is large enough that search and filtering really matter
  • You cannot currently tell which products or channels drive profit
  • You need content marketing and the shop in one platform

Tools we use

Standard, portable tooling. The licences, accounts and source stay in your name, so nothing here is a reason you cannot leave.

  • WooCommerce
  • WordPress
  • Shopify
  • PHP
  • Stripe
  • PayPal
  • Cloudflare
  • Kinsta
  • GA4
  • GTM
  • Figma
  • Lighthouse

Live projects where this work did the heavy lifting:

What we have written about this, in more depth than a service page allows:

Frequently Asked Questions

The questions we get asked most about E-commerce Development.

WooCommerce suits stores that also publish heavily, need unusual product logic, or want to avoid transaction fees and per-app subscriptions. Shopify suits teams who want hosting, PCI compliance and updates handled for them and are happy inside its conventions. We ask about catalogue complexity, content strategy, in-house technical capacity and margin structure, then recommend one and explain what you give up either way.
Yes. We export products, customers and order history, clean and map the data, then import into the new platform and reconcile counts before launch. Old category and product URLs are redirected one to one, and we keep ranking page titles and descriptions intact. We schedule cutover for a quiet trading window and monitor Search Console closely for the following weeks.
First we measure it. GA4 funnel tracking shows exactly where people abandon: the cart, the address step, shipping selection or payment. Then we fix the specific cause — forced account creation, surprise shipping costs, too many fields, no trust signals, or slow payment loading. Guessing at checkout changes wastes money; the funnel data usually points at one or two obvious culprits.
We do not shoot photography in-house, and we would rather tell you than subcontract it quietly. We do specify exactly what you need — shot list, aspect ratios, background treatment and file sizes — and we optimise and structure what you supply. For descriptions we can write templates for your first products and set the pattern your team follows for the rest of the range.
Expect hosting, your domain and SSL, payment processing fees, and any premium extensions for shipping, subscriptions or accounting sync. On WooCommerce we keep paid extensions to what genuinely earns its keep. Beyond that, budget for maintenance: stores handle money, so security patching, backups and update testing are not optional. We quote all of it before launch, not after.

Ready to start on E-commerce Development?

Send us the brief — or just the problem. You will get a written scope, a timeline and a fixed price, usually within one working day.