The challenge
Afik trains professionals in real estate appraisal, mortgage advisory, business valuation and insurance, and issues certifications that carry weight in their careers. The audience is decisive and comparison-driven: they want to know the syllabus, the certification, the commitment and the credibility before they enrol.
The build had to be fully Hebrew and fully right-to-left. Retrofitting RTL onto a left-to-right design is where most builds fail — navigation, form fields, icons, list markers, tables and typography all have to be reasoned about in mirrored order, not flipped as an afterthought.
Right-to-left as the default, not a plugin
We treated Hebrew RTL as the native direction of the whole site rather than as a translation layer applied afterwards. Layout, navigation order, spacing, alignment, iconography and form controls were all set up in mirrored reading order, and typography was chosen and tuned for Hebrew rather than inherited from a Latin type scale.
The result reads as a site designed in Hebrew, which is the only standard that matters to the audience.
A catalogue that answers enrolment questions
Courses are organised into a structured catalogue grouped by professional track, so a visitor who already knows they want mortgage advisory does not have to browse appraisal content to find it.
Each course page carries the substance a prospective student needs to commit — what the certification covers, who it is for, and how to enrol — laid out in a consistent template so different courses can be compared like for like.
The financial dictionary
We built the financial dictionary as a first-class section rather than a buried page: a structured, browsable reference of the terminology these professions run on.
It does two jobs. It genuinely helps learners, and it gives the site a body of specific, searchable Hebrew terminology that supports the academy as an authority in its field.
The outcome
Afik runs as a complete Hebrew-language academy: a browsable certification catalogue, structured course pages and a reference dictionary, all in a native RTL interface.
It is the build behind our right-to-left and multilingual experience, and it sits alongside our German, Polish, Dutch, Italian and Norwegian work as proof that we ship in the language the audience actually reads.