The challenge
Lock Stock rents storage across multiple sites in Wales and Northwest England. Storage is bought locally and urgently: someone is moving house, clearing an estate, or running out of space in a business, and they want to know what is near them, what size they need, and what it costs.
A single generic site page cannot answer that. Nor can a site that hides pricing behind a contact form, because the visitor will simply try the next operator.
Location pages that stand on their own
Every site gets its own page carrying the details that decide the booking — where it is, how access works, what is available there — so that a search for storage in a specific town lands on a page about that town rather than on a homepage.
This is the same multi-location discipline we applied to Tapi's showroom network, scaled to a regional operator.
Sizing before enquiring
Unit-size pages let visitors work out what they actually need before they contact anyone. Getting that decision right on the site removes the most common friction in a storage enquiry and means the leads that arrive are already qualified.
Add-ons — racking, transport, 24/7 access — are presented next to the sizes they apply to, not on a separate services page nobody reads.
A quote flow built around no commitment
The commercial promise is flexible, no-commitment rental, so the enquiry flow was built to feel equally low-commitment: a short quote request rather than an application.
Quote enquiries are the single conversion goal across the whole site, and every page routes to one.
The outcome
Lock Stock has a site that works the way storage is actually bought: find the nearest site, work out the size, request a quote — with no dead ends between those steps.
Together with our self-storage consulting work for Cloverfour, it gives us real depth in a vertical most web studios have never touched.