Our ServicesGrowth & Optimisation
Most businesses have analytics installed and still cannot answer basic questions: which channel produced last month enquiries, which pages start the journeys that end in a sale, how many form submissions were real. Usually the tags were pasted in years ago, conversions were never defined, and half the traffic is filtered into a single unhelpful bucket. We rebuild the measurement layer from the conversion definitions upward, so your reports describe reality and your decisions rest on something solid.
Included as standard on every engagement — not an upsell list.
We document the questions your business needs answered, the events that answer them, and the properties each event must carry. Tagging without this produces hundreds of unused data points and none of the three numbers you actually check every Monday.
Correct data streams, retention settings, internal traffic and referral exclusions, cross-domain measurement where an app or checkout sits on a subdomain, key events marked as conversions, and channel groupings that stop lumping everything into direct traffic.
All tags moved into a properly organised GTM container with named triggers and variables, a data layer implemented in the theme rather than scraped from CSS selectors, and versioned publishing so every change is traceable and reversible.
Form submissions, phone taps, email clicks, booking completions, file downloads and chat starts tracked as distinct events with source attribution preserved. UTM parameters carried through multi-step flows so the lead in your inbox is traceable back to its campaign.
Full WooCommerce or Shopify ecommerce events, from item views and add-to-cart through checkout steps to purchase, with product, category, value and coupon data attached. That is what makes drop-off between steps visible instead of a single unexplained gap.
Consent Mode v2 wired to your cookie banner so tags respect a user choice, with anonymised measurement where consent is declined. Configured properly for GDPR-facing audiences, which matters given how much of our work ships into European markets.
A Looker Studio dashboard showing the handful of numbers that drive decisions, channel performance, top converting landing pages, funnel drop-off and conversion trend, plus a recorded walkthrough so your team can read it without needing an analyst.
Stage by stage, with the approval points marked. Analytics & Tracking Setup follows the same rhythm on every project.
We review your existing GA4, GTM, ad platform tags and Search Console for duplicate tags, broken triggers, unfiltered internal traffic, missing conversions and misattributed channels, and quantify how far the current reports diverge from reality.
Together we define the business questions, the conversion hierarchy from micro to macro, the event and parameter naming convention, and who reads which report. This document becomes the specification everything downstream is built and later verified against.
We add a data layer to your WordPress theme, Bubble.io app or Next.js front end, rebuild the GTM container against the naming convention, and connect ad platform conversions so Google Ads and Meta receive the same events GA4 records.
Each event is verified in GTM preview mode, GA4 DebugView and real-time reports, exercising the whole journey on mobile and desktop, including consent-declined states. Nothing is signed off on the assumption that a tag firing means the data is correct.
We build the Looker Studio dashboard, run a live walkthrough with your team, and hand over documentation of every event, trigger and container version so a future developer or agency can extend the setup without reverse engineering it.
The concrete artefacts handed over at the end — files, access and documentation you keep.
If two or three of these sound like your situation, this is the right place to start.
Standard, portable tooling. The licences, accounts and source stay in your name, so nothing here is a reason you cannot leave.
Live projects where this work did the heavy lifting:
Work that usually runs alongside this one:
The questions we get asked most about Analytics & Tracking Setup.
Send us the brief — or just the problem. You will get a written scope, a timeline and a fixed price, usually within one working day.
