Our ServicesDesign
Plenty of identities look immaculate on a presentation slide and fall apart the moment they meet a 32px favicon, a dark navigation bar or a form error message. We build identities screen-first: every mark, colour and type decision is tested against the places your brand actually lives, then written down so the next person applying it does not have to guess.
Included as standard on every engagement — not an upsell list.
Primary lockup, horizontal and stacked variants, a standalone icon or monogram, plus one-colour and reversed versions. Every variant is drawn to work at its own size, so the app icon is not simply the full lockup shrunk until it is illegible.
Not a swatch row, but a system: which colour is the interactive one, which is emphasis only, which carries full-bleed sections, what backgrounds are permitted. Every pairing is checked for contrast, so accessible combinations are the default rather than an afterthought.
A heading and body pairing chosen from families with real weight ranges and web licensing, plus a defined type ramp and line heights. We check the fonts render well at small sizes and in any language you publish in, including right-to-left scripts.
A positioning line, a short elevator description, three or four proof points and a tone-of-voice note with do and do-not examples. Enough for whoever writes your next page, post or proposal to sound like the same company each time.
We apply the identity to real surfaces — a website header, a social profile and post, a business card, an email signature, a deck cover — so you approve a working brand rather than a logo floating on a white artboard.
A concise document covering logo clear space and minimum sizes, colour values with roles, type scale, imagery direction, icon style and common misuses. Short enough to be read, specific enough to settle arguments.
Stage by stage, with the approval points marked. Brand Identity Design follows the same rhythm on every project.
We work through what you do, who buys it, who you compete with and how you want to be understood. We also audit your existing material and your competitors, because a distinctive identity requires knowing what your market already looks like.
We present two or three visual territories as small boards showing type, colour and mark treatment applied to a real surface. You choose one direction to develop, and we agree what is working and what is not before detailed drawing begins.
The chosen direction is refined properly: construction, optical balance, spacing, small-size legibility, and one-colour reproduction. We test the mark at favicon size, on a dark header and in greyscale before showing it back to you.
We extend the mark into the full colour, type and layout system, then apply it across the sample surfaces so you can judge the identity in use rather than in isolation.
Everything is packaged: source files, every export format, licensed or open web fonts, and the written guidelines. If we go on to build your website, this system becomes the design tokens the site is built from.
The concrete artefacts handed over at the end — files, access and documentation you keep.
If two or three of these sound like your situation, this is the right place to start.
Standard, portable tooling. The licences, accounts and source stay in your name, so nothing here is a reason you cannot leave.
Live projects where this work did the heavy lifting:
Work that usually runs alongside this one:
The questions we get asked most about Brand Identity Design.
Send us the brief — or just the problem. You will get a written scope, a timeline and a fixed price, usually within one working day.
