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Our ServicesDesign

Graphic and visual design that keeps every asset on brand

Your website is only part of what an audience sees. We produce the visual work around it — hero graphics, icon sets, social templates, ad creative, decks and print collateral — in the same visual language as the site, so a LinkedIn post and a landing page look like they came from the same company. Most of this work is ongoing for clients we have already built for.

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What You Get

Included as standard on every engagement — not an upsell list.

Web graphics and hero visuals

Composed hero images, section illustrations, background treatments, feature diagrams and process graphics drawn to your palette. Exported in modern formats at the exact sizes your templates need, so nothing gets uploaded at four times the dimensions it renders at.

Custom icon sets

A consistent icon family for services, features and navigation, drawn on one grid with one stroke weight. Stock icons pulled from three different libraries are one of the fastest ways to make a good site look assembled rather than designed.

Social media templates you can reuse

Editable post, story and carousel templates for LinkedIn, Instagram and Facebook, sized correctly for each placement. Your team swaps the text and the image and publishes, without a designer being the bottleneck on every announcement.

Ad and campaign creative

Display and paid-social creative produced as a set, with variants for each required size and two or three headline treatments to test. Delivered in the file formats the ad platforms expect, with text kept clear of the safe-area crops.

Presentation and document design

Pitch decks, sales one-pagers, proposals and reports laid out properly in slide masters or templates your team can actually edit. We handle the typography, charts and hierarchy so the argument is readable from the back of a room.

Print-ready collateral

Brochures, flyers, business cards, roll-up banners and signage prepared with correct bleed, trim marks and CMYK profiles. Files go to your printer ready to run, without the back-and-forth that eats a week before a trade show.

Editable source files and usage notes

Every asset ships with its layered source file plus short notes on colours, fonts, minimum sizes and which asset to use where. You are never left holding a folder of flattened PNGs nobody can update.

How We Deliver It

Stage by stage, with the approval points marked. Graphic & Visual Design follows the same rhythm on every project.

  1. Brief and asset list

    We agree exactly what is being produced, where each asset appears, what size it needs to be and when it is required. Vague creative briefs are the main cause of expensive revision rounds, so we pin the list down first.

  2. Direction concepts

    For a new visual language we present two directions applied to one or two real assets rather than to abstract mood boards. You pick a direction on something you can actually judge, and we roll it out from there.

  3. Production

    We produce the full set in the chosen direction, working in Figma for digital assets and Illustrator or Photoshop where the work is vector or photographic. Related assets are batched so the whole family stays visually consistent.

  4. Review and refinement

    You review everything in one pass with comments left directly on the files. Two revision rounds are included per asset set, and we flag clearly when a change is a revision rather than a new item.

  5. Export and handover

    Final assets are exported in every format and size needed — web, social, print — and handed over with the layered sources, fonts and usage notes in one organised folder structure.

What You Receive

The concrete artefacts handed over at the end — files, access and documentation you keep.

  • Final assets exported in web, social and print formats at all required sizes
  • Layered source files in Figma, Illustrator or Photoshop
  • Custom icon set drawn on a consistent grid and stroke weight
  • Editable social post, story and carousel templates
  • Ad creative variants sized for each placement you run
  • Presentation template with working slide masters
  • Print-ready PDFs with bleed, trim marks and CMYK profiles
  • Short usage notes covering colours, fonts, sizes and asset selection

Ideal for

If two or three of these sound like your situation, this is the right place to start.

  • Your website looks sharp but your social and print material does not match it
  • Marketing waits on a freelancer every time a graphic is needed
  • Icons and images on the site came from several different stock libraries
  • You have a campaign, launch or trade show with a fixed date approaching
  • Your deck is doing serious commercial work and currently looks improvised
  • You want templates your own team can maintain rather than one-off files

Tools we use

Standard, portable tooling. The licences, accounts and source stay in your name, so nothing here is a reason you cannot leave.

  • Figma
  • Adobe Illustrator
  • Adobe Photoshop
  • Canva
  • WordPress

Related Services

Work that usually runs alongside this one:

Brand Identity Design

A logo, colour system, typography and messaging that hold together everywhere your business shows up.

Website Design

Conversion-focused website design that looks like your brand and gives visitors an obvious reason to get in touch.

Landing Page Development

Fast, single-purpose landing pages built for a specific campaign, audience and offer, with tracking wired in from day one.

UI/UX Design

Interface and user-experience design for web apps, dashboards and admin panels, built around how people actually use them.

Frequently Asked Questions

The questions we get asked most about Graphic & Visual Design.

Yes, that is the most common way this service runs. Send us the brand book, logo files, palette and fonts and everything we produce sits inside those rules. Where guidelines are silent — and they usually are on social crops, dark backgrounds, icon style or chart colours — we make a consistent decision, show you the reasoning, and document it so the next asset follows the same rule.
We do, and it suits most marketing teams better. A monthly retainer covers an agreed volume of assets — social sets, campaign creative, landing page graphics, deck updates — with a predictable turnaround. Because we already hold your source files and know the brand rules, requests get produced far faster than briefing a new freelancer for each one. Most of our clients stay with us for two years or more.
A logo belongs in a brand identity engagement rather than here, because it needs proper exploration and a full set of variants and rules behind it. If you already have a logo, this service produces everything that surrounds it. If you do not, start with brand identity design and then move on to graphic work once the core marks and palette are settled.
Web assets come as optimised WebP or PNG with SVG for anything vector, at the exact dimensions your templates render. Social assets arrive sized per placement with editable templates. Print files are supplied as press-ready PDFs with bleed and CMYK, plus the layered sources. You keep every editable file, so another designer could pick the work up tomorrow.
A single asset or a small social set is usually two to three working days. A full campaign with multiple sizes and variants takes about a week. Print collateral depends on how many rounds of copy approval sit on your side. If you have a fixed launch or event date, tell us at the briefing stage and we schedule backwards from it.

Ready to start on Graphic & Visual Design?

Send us the brief — or just the problem. You will get a written scope, a timeline and a fixed price, usually within one working day.

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