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Headless and Jamstack Development with Next.js

Going headless separates where your content lives from how it is rendered. Editors keep a familiar CMS, while the public site is a statically generated Next.js front end that loads in milliseconds and exposes almost no attack surface. We build this split when speed, security or a custom interface justifies it — and we say so when it does not.

What You Get

Included as standard on every engagement — not an upsell list.

A statically generated Next.js front end

Pages are pre-rendered at build time and served from a CDN edge, so visitors get HTML immediately rather than waiting on a database query. Interactive components hydrate only where they are genuinely needed.

Your existing CMS, decoupled

WordPress can stay as the editing environment, exposed through the REST API or GraphQL while the public front end is rebuilt on Next.js. Your team keeps the admin they know; visitors stop paying the cost of a PHP page render.

A content API layer with sensible caching

We build a typed data layer between CMS and front end, with revalidation rules, fallbacks and error handling. If the CMS is briefly unavailable, the site keeps serving its last good build instead of showing an error page.

A drastically reduced attack surface

With no database and no PHP execution on the public host, the usual WordPress attack vectors do not apply to visitor-facing pages. The CMS sits behind authentication on its own origin, hidden from public crawling and probing.

SEO parity with a traditional server-rendered site

Static generation means crawlers receive full HTML, not an empty shell. We ship per-route metadata, canonical URLs, Open Graph tags, JSON-LD structured data, an enumerated XML sitemap and robots rules as part of the build.

A component library the site is assembled from

Typed, reusable React components with consistent tokens for colour, type and spacing. New page types are composed from existing pieces, so the tenth page costs far less to build than the first.

How We Deliver It

Stage by stage, with the approval points marked. Headless & Jamstack Development follows the same rhythm on every project.

  1. Fit assessment

    We check whether headless is genuinely the right call. Content-editing needs, publishing frequency, preview requirements, team capability and budget all feed in. Roughly half the time we recommend a well-built traditional stack instead, and explain why.

  2. Content modelling and API design

    We define the content types, fields and relationships, then design the query layer the front end consumes, including how draft previews and scheduled publishing will work for editors.

  3. Front-end build in Next.js

    Routing, layouts, components, static generation and metadata are built with TypeScript throughout. We wire structured data and internal linking as part of the templates, not as a later pass.

  4. Deployment pipeline setup

    Git-based continuous deployment with preview builds per branch, plus rebuild hooks so publishing in the CMS triggers a fresh static build automatically rather than requiring a developer.

  5. Launch and editor enablement

    DNS cutover with redirects, Lighthouse and Search Console verification, then training so editors understand the publish-to-live flow and know what to expect from build times.

What You Receive

The concrete artefacts handed over at the end — files, access and documentation you keep.

  • Next.js front end in a Git repository you own
  • Typed content layer connecting the CMS to the front end
  • Reusable React component library with design tokens
  • Static generation for every route with an enumerated sitemap
  • Per-route metadata, Open Graph tags and JSON-LD structured data
  • CI/CD pipeline with per-branch preview deployments
  • CMS rebuild webhooks so publishing triggers deployment
  • Editor guide covering the publish-to-live workflow

Ideal for

If two or three of these sound like your situation, this is the right place to start.

  • Page speed is a competitive or commercial requirement, not a nice-to-have
  • You want a marketing site decoupled from the app it advertises
  • Security or compliance rules out running a public CMS
  • Your front end needs custom interactivity a CMS theme cannot deliver
  • You have or can hire developers comfortable with React
  • Content volume is high but changes are predictable and schedulable

Tools we use

Standard, portable tooling. The licences, accounts and source stay in your name, so nothing here is a reason you cannot leave.

  • Next.js
  • React
  • TypeScript
  • WordPress REST API
  • GraphQL
  • Node.js
  • Supabase
  • Vercel
  • Cloudflare
  • Git
  • Figma
  • Lighthouse
  • GA4

Live projects where this work did the heavy lifting:

Frequently Asked Questions

The questions we get asked most about Headless & Jamstack Development.

Not automatically. A well-built WordPress site with lean templates, caching and a CDN can score excellently on Core Web Vitals. Headless raises the ceiling, particularly for first-byte time and consistency under load, because pages are pre-rendered and served from the edge. The gain is real but it comes with more build complexity, so the site should have a reason to need it.
No. In a decoupled setup WordPress remains the editing environment with the same admin, media library and roles your team already uses. What changes is that publishing triggers a rebuild of the static front end rather than instantly changing a live PHP page. We configure preview builds so editors can see draft content before it goes public.
More moving parts: a CMS, a front-end repository and a deployment pipeline instead of one system. Preview and form handling need deliberate work rather than coming free. Plugin features that render on the front end no longer apply, so anything from the plugin ecosystem must be rebuilt. And your maintenance requires developers, not just an editor. For many businesses that trade is not worth it.
Yes. Forms post to a hosted form endpoint or a small serverless function, with client-side validation and a proper success state. Search can be handled with a prebuilt index generated at build time for smaller sites, or a hosted search service for large content sets. Both are planned at architecture stage so they are not discovered as gaps late in the build.
Yes. We build split stacks where a fast marketing front end sits on one platform and the application sits on another — LineaScore runs a WordPress landing site in front of a Bubble.io reporting product on an app subdomain. The pattern lets each layer be optimised for a different job, and lets one layer be replaced without touching the other. Where a product outgrows that arrangement entirely we rebuild it outright, as we did for The Boomerang, moving it off Bubble.io onto a custom MERN, Next.js and Supabase application.

Ready to start on Headless & Jamstack Development?

Send us the brief — or just the problem. You will get a written scope, a timeline and a fixed price, usually within one working day.