Our ServicesPlatform & Support
Migrations go wrong in predictable ways: URLs change without redirects, staging gets indexed, email stops working because MX records moved with the site, and nobody notices the drop until the month-end report. We plan around every one of those, and we have moved sites between hosts, builders, domains and stacks enough times to know where the traps are.
Included as standard on every engagement — not an upsell list.
We crawl the live site to capture every indexed URL, its title, canonical, status code and internal links, and record current rankings, traffic and conversion baselines. That inventory becomes the checklist we validate against once you are live on the new platform.
Every old URL is mapped to its closest new equivalent with a permanent 301 — including paginated archives, category and tag URLs, uploaded PDFs and images, and legacy query-string pages. Anything genuinely retired gets a considered destination rather than a lazy redirect to the homepage.
Posts, pages, custom post types, taxonomies, custom fields, users, product catalogues, orders and the full media library are transferred with structure intact. Where the old platform stored content in shortcodes or a discontinued builder, we convert it into clean, maintainable blocks or Breakdance elements.
A written cutover runbook with lowered TTLs ahead of the switch, a clear record of which DNS entries move and which must not, mail and MX continuity, SSL provisioning on the new host, and a rollback path if anything behaves unexpectedly during propagation.
Moving off Wix, Squarespace, an abandoned theme or a dead page builder means rebuilding templates properly in WordPress with Breakdance or blocks. You get a maintainable system with reusable components instead of an exported approximation nobody can edit later.
We re-crawl after launch to catch broken links, redirect chains, missing metadata and orphaned pages, resubmit sitemaps, watch Search Console coverage and index status for several weeks, and fix regressions while they are still small.
For sites shipping in more than one language we preserve hreflang relationships, per-language URL structures and translation links through the move. We have delivered builds in eight languages, including Hebrew RTL, so we plan the language layer up front rather than repairing it after.
Stage by stage, with the approval points marked. Website Migration & Replatforming follows the same rhythm on every project.
We document the current stack, hosting, DNS, email, integrations and traffic profile, then agree what "no regressions" means in measurable terms: indexed URL count, top landing pages, form endpoints, tracking and revenue paths.
A full copy or rebuild is assembled on a password-protected, noindexed staging environment. Content, media and integrations are migrated there, and you review the real thing with real data before anything touches the live domain.
The redirect map is written, applied on staging and tested URL by URL. We check templates, forms, payment flows, tracking tags and any language variants, then run a Lighthouse and accessibility pass so the new site does not launch slower than the old one.
TTLs come down, the switch happens in a low-traffic window, DNS is updated, SSL is verified, and we work through the launch checklist — redirects, robots.txt, sitemap, search console, analytics, email — with the rollback plan ready.
For the weeks after launch we monitor crawl errors, index coverage, 404 logs, rankings and conversions, add redirects for any URL patterns we missed, and hand over documentation for the new stack.
The concrete artefacts handed over at the end — files, access and documentation you keep.
If two or three of these sound like your situation, this is the right place to start.
Standard, portable tooling. The licences, accounts and source stay in your name, so nothing here is a reason you cannot leave.
Live projects where this work did the heavy lifting:
Work that usually runs alongside this one:
What we have written about this, in more depth than a service page allows:
The questions we get asked most about Website Migration & Replatforming.
Send us the brief — or just the problem. You will get a written scope, a timeline and a fixed price, usually within one working day.
