Our ServicesDesign
Most redesigns lose traffic for one avoidable reason: every URL changed and nobody mapped the old ones. We redesign around what your current site has already earned — rankings, backlinks and the handful of pages that convert — and rebuild everything else. Redesigns are a large part of our work, and several sites in our portfolio replaced dated builds we inherited from other agencies.
Included as standard on every engagement — not an upsell list.
We crawl what exists: every URL, its traffic, its rankings and its inbound links. Pages that earn are protected, pages that do nothing are merged or retired on purpose. You get the reasoning in writing before a single new layout is drawn.
Every old URL is mapped to its new destination in one sheet, redirects go in as permanent 301s, and we verify them after launch. That single artefact separates a redesign that holds its traffic from one that quietly sheds a third of it.
Posts, case studies, product data, images, PDFs, forms and tracking all move across. We inventory them beforehand so nothing is discovered missing three months later when a customer follows a link to a page that no longer exists.
Most sites we redesign were built for a smaller version of the company. We restructure navigation and page types around the services you sell today, instead of reskinning a structure that stopped fitting several years ago.
Old sites accumulate plugins, render-blocking scripts and uncompressed images. We rebuild on a lean stack, serve modern image formats, and check Lighthouse and Core Web Vitals before launch rather than after somebody complains about the phone experience.
The redesign is built on a private staging environment you can click through and comment on. Launch happens at an agreed time with a full backup, redirect testing, sitemap submission and active monitoring through the first weeks.
Stage by stage, with the approval points marked. Website Redesign follows the same rhythm on every project.
We record current rankings, traffic, top landing pages, conversion paths and Core Web Vitals so success can be measured against something real. We also list every plugin, integration and form that has to survive the move.
A new sitemap, a new navigation model, and a row-by-row map of old URL to new URL with the redirect type recorded. All of it signed off before design work begins.
Wireframes first, then visual design, reusing whatever in the current brand still holds up. High-traffic pages are designed individually while the long tail gets strong, flexible templates.
We build in WordPress on staging, migrate content and media, rebuild forms and tracking, then work through a pre-launch checklist covering redirects, metadata, schema, analytics and accessibility.
We go live with backups in place, submit the new sitemap, watch Search Console for crawl and coverage errors, and fix whatever surfaces during the first month at no extra charge.
The concrete artefacts handed over at the end — files, access and documentation you keep.
If two or three of these sound like your situation, this is the right place to start.
Standard, portable tooling. The licences, accounts and source stay in your name, so nothing here is a reason you cannot leave.
Live projects where this work did the heavy lifting:
Work that usually runs alongside this one:
What we have written about this, in more depth than a service page allows:
The questions we get asked most about Website Redesign.
Send us the brief — or just the problem. You will get a written scope, a timeline and a fixed price, usually within one working day.
